Marketing Applications of Internet Marketing Essay

Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications such as their websites, third-party websites and email marketing as means of: †¢An advertising medium. For example, BP plc and its subsidiary companies, such as Castrol Limited, uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels and lubricants. †¢A direct-response medium. For example, easyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the easyJet site by clicking through to it. Similarly the easyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. †¢A platform for sales transactions. For example, easyJet sells flights online to both consumers and business travellers. †¢A lead-generation method. For example, when BP offers content to business car managers about selecting the best fuel for company cars in order to identify interest from a car fleet manager. †¢A distribution channel. For example, for distributing digital products. This is often specific to companies with digital products to sell such as online music resellers such as Napster (www.napster.com) and Apple iTunes (www.itunes.com) or publishers of written or video content. †¢A customer service mechanism. For example, customers serve themselves on easyJet.com by reviewing frequently asked questions. †¢A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. For example, easyJet uses its e-mail newsletter and tailored alerts about special deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls.

The American Red Cross

The American Red Cross is a non-profit volunteer organization that provides various humanitarian services for free. The three most important concepts that the organization should consider are the mission statement, the recruitment of other volunteers, and the capability to maintain fiscal control. These concepts will enable the American Red Cross to remain consistent with its goals on a long term basis and to further enhance its capabilities in the face of pressing situations.It is said that â€Å"strategic plans can never be well developed until the organization is clear on its fundamental mission† (13). Since the American Red Cross mainly deals with complex disasters affecting local communities, among others, the organization should strive to lay down its core missions and to remain guided by them in every activity. Doing so will help the organization avoid running into situations it should not have involved itself in the first place. This correlates with the need to maintai n fiscal control.That is, sticking to the fundamental missions of the organization will prevent it from using resources on activities it does not have anything to do with in the first place. It is also said that â€Å"monitoring the financial condition of the organization is a responsibility that neither can nor should be delegated† (50). Thus, the executive officers should strive to keep track of the financial condition of the American Red Cross. Since the organization is essentially a volunteer group, its resources are limited.Consequently, it is only prudent for the organization executives to take full charge of the financial planning and to allocate resources properly and efficiently. Doing so can save the organization from financial troubles and help it continue its existence. It is also essential for the American Red Cross to recruit other volunteer leaders. However, the organization should not compromise quality with quantity. In other words, the organization should st ill see to it that newly recruited volunteers are committed to the fundamental mission of the group.There is more reason to expect new prospective board members to be attuned to the goals of the American Red Cross. This is because â€Å"the future of the organization depends on the quality of new board members† (36). These three concepts, when combined and applied correctly, can help the American Red Cross survive any trials to the group. The organization shall be able to provide humanitarian services to more needy people without misallocating or misusing its limited resources. In the end, the future of the organization will have to largely depend on the people behind it.

Aircraft Crash Survival Analysis and Design Essay Example for Free

Aircraft Crash Survival Analysis and Design Essay ? 1. Describe the effect plowing can have on crash forces when the impact surface is soft soil. Earth gouging and scooping of soil occur when the structure makes initial contact with the ground which minimize the acceleration and force levels to which the structure is subjected. Soft soil can cause plowing and rapid deceleration if there is a large horizontal velocity component. A high-speed longitudinal impact into water can also cause high loads from water plowing as water enters through lower nose transparencies. Reducing the earth scooping effects encountered in longitudinal impacts should include a large, relatively flat surface thereby increasing the aircraft’s tendency to slide over the impact terrain and by minimizing inward buckling of the fuselage nose or engine nacelle to maintain skid surface integrity. 2. Explain the term submarining in respect to the use of lap belt restraints. What human injuries may result? This is where the lap belt rides over the pelvic brim and compresses the soft tissues of the abdomen resulting in serious abdominal and spinal injuries. Submarining occurs due to the pelvis rotating under the lap belt, usually due to inappropriate location of the lap belt anchors or due to poor design of the seat bottom or a combination of both. Lap belt only restraints so commonly inflicted serious injuries on users in automobile crashes that the medical community coined a new term, â€Å"the seat belt syndrome†, to describe  the constellation of injuries caused by submarining under the lap belt. ftp://ftp.rta.nato.int/pubfulltext/RTO/EN/RTO-EN-HFM-113/EN-HFM-113-06.pdf 3. Discuss forward and rearward facing passenger seats and explain which you feel may be an advantage in crash survivability. The rearward-facing seat is optimal for providing maximum support and contact area in longitudinal impacts. The only critical impact sequence for the rearward-facing seat is one that involves a severe lateral component that allows sideward movement of the occupant prior to application of the longitudinal or vertical Pulse. However, lateral torso movement can be minimized by use of a torso restraint system of much lighter weight than that required for other seat orientations. The rearward-facing cabin seat is preferred. 4. Explain the concept and intention of Delethalization of Cockpit and Cabin Interiors. The delethalization of cockpit and cabin interiors is the design and set up of aircraft cockpits and cabins to prevent injury on impact. This is done by ensuring the occupant’s immediate environment be designed so that when the body parts do flail and contact rigid or semi-rigid structures, injury potential is minimized. This can be done in different manners. First is to relocate the hazardous structure or object out of the occupant’s reach or the hazard might be reduced by mounting the offending structure on frangible or energy-absorbing supports and applying a padding material to distribute the contact force over a larger area on the body member. The aircraft interior has occupant strike envelopes, meaning that there are hazards that are more conducive to occupant injury than others. Overall the intent is to protect the head and torso first to prevent debilitating injuries or death and then protecting the lower body parts to ensure the area hazards are clear of tripping hazards or anything that could prevent rapid escape. Typical contact hazards in the cockpit area include window and door frames, consoles, controls and control columns, seat backs,  electrical junction boxes, glare shields, and instrument panels. Contact hazards commonly found in aircraft cabin areas include window and door frames, seats, and fuselage structure. Use of suitable energy absorbing padding materials, frangible breakaway panels, smooth contoured surfaces, or ductile materials in the typical hazard areas mentioned is recommended to reduce the injury potential of occupied areas. The use of protective helmets is also recommended in certain types of aircraft. 5. Explain the expected advantage frangible fuel system attachments can provide as an aircraft post-crash survival technique. Frangible Attachment- An attachment possessing a part that is designed to fail at a predetermined location and/or load. Frangible structures or frangible bolts should be used at all attachment points between fuel tanks and aircraft structure to prevent fuel tank components from being torn out of the tank wall during impact. Frangible attachments should be used at other points in the flammable fluid systems where aircraft structural deformation could lead to flammable fluid leakage. This increases the survivability by containing any remaining fuel to the tank its encapsulated within and reducing the chance of a fire being spread throughout a crash site or into the cabin. 6. What are some of the key concerns when selecting aircraft interior materials form a crash survivability perspective? All aircraft interior materials such as seat fabrics and cushions, interior wall insulations, and nonmetallic structural components must be flame resistant and produce the least amount of smoke and toxic gases possible. 7. Describe some of the key points of post-crash design criteria associated with oil and hydraulic systems. Oil and hydraulic fluids are easily ignited and can serve as ready ignition sources for fuel meaning fluid spillage should be prevented. Oil tanks and  hydraulic reservoirs should not be located where spilled or sprayed fluid can readily be ingested into the engine or ignited by the engine exhaust. Oil tanks and hydraulic reservoirs should not be located near the bottom of the fuselage, in or above engine compartments, in electrical compartments, in occupiable areas under, in front of, or at the side of heavy masses, such as engines and transmissions, nor above landing gears Oil and hydraulic lines should consist of flexible hoses with steel-braided outer sheaths and for high-temperature; coiled metal tubing should be used. Lines should not be routed, near the bottom of the fuselage, over landing gears, under, in front of, or at the sides of heavy masses, such as engines and transmissions, in the leading edges of wings, in areas of anticipated rotor blade impact, in any area where flammable fluids could be spilled or sprayed onto hot surfaces or ingested into the engine or above electrical wiring 8. Considering aircraft electrical system post-crash survivability design, what are the guidelines concerning routing electrical wires in the vicinity of flammable fluid lines? Wiring is a prime ignition source for leaking oil, fuel or hydraulic fluid leaks or vapors. To aid in crash survivability wires should be routed above or away from flammable fluid lines and they should never be closely spaced between outer skin and fuel lines. Wires must not be routed near flammable fluid tanks unless the wires are shrouded to prevent arcing. Wires should not be routed near the bottom of the fuselage, over landing gears or in the leading edges of wings. 9. What G forces are experienced if an aircraft impacts the ground at a speed of 120 MPH and skids along the ground 50 feet before coming to rest? 9.8 G’s. 120^2/50 = 14400/50=288288x.034=9.79 10. Explain why you believe passenger airlines do not have to utilize passenger shoulder harnesses as a crash survival precaution. The passenger shoulder harness is not used for crash survival because: *  The cost of the harnesses for one would be huge to retrofit all the airliners in the fleet today and that cost would be put onto the customer. * The need for various sizes; very small through very large would result in further cost. * Comfort, if people are not comfortable then they will not have a good flying experience while others may have a fear or feeling that they are trapped. * The ability to understand how to use the shoulder harness. Most cannot figure out how to wear the harness which would delay taxiing and flight times. The required ability to quickly restrap in bad weather or to unstrap in an egress situation could be deadly. * Americans don’t like to be told what they have to do†¦.they are the paying customer. Aircraft Crash Survival Analysis and Design. (2016, Oct 19).

Principle and Philosophy of Design Essay Example | Topics and Well Written Essays - 1500 words

Principle and Philosophy of Design - Essay Example While there is room for speculation, the entire field is considered relatively straight-forward. However, what does it mean when we enter into more subjective fields such as art or architecture? Some people will provide a relatively succinct definition of art that tends to dwell on the academic approach taken in its creation. During the Renaissance, the emphasis was on realistic portrayal: â€Å"a new basis to pictorial composition was given through the invention of linear perspective †¦ Depth was suggested by depicting the progressive decrease in the size of objects and figures as their distance from the observer increases – an illusion which in painting becomes truth.†1 Others, such as A.K. Coomaraswamy (1877 – 1947), art critic and curator of the Boston Museum of Fine Arts for many years, suggest it is something more elemental and intrinsically linked with its environment. â€Å"[T]hings are made normally for certain purposes and certain places to which they are appropriate, and not simply ‘for exhibition’.†2 The type of art Coomaraswamy describes can be considered to take a traditional approach in that it attempts to make a connection on as many levels as possible, the body, mind, and spirit as well as the gross, subtle and pure. Architecture, such as Bernini’s Fountain of the Four Rivers or Frank Lloyd Wright’s Falling Water, illustrates how simple form can be translated into elegant art through the eye of a traditional artist. To understand the more sublime nature of art, Plato offers a helpful allegory. Plato, who was a student of Socrates, pulled together the ideas of his mentor and Pythagoras to combine them with his own response to what he’d seen of the world to develop his Theory of Forms. In this theory, the ultimate goal was to progress through the levels of reality to the highest level, also known as the greatest good.  

Surrealism in Fashion Elsa Schiaparelli and Yang Du Essay

Surrealism in Fashion Elsa Schiaparelli and Yang Du - Essay Example The essay "Surrealism in Fashion Elsa Schiaparelli and Yang Du" analyzes fashion and surrealism. The paper looks at the shift from the manifestation of the ‘future’ in the historical past to near subsequent dream world of Surrealist response, whereby the future as depicted in Salvador Dalà ­Ã¢â‚¬â„¢s distorted timepieces in Persistence of Memory, removes the logic of ‘progress’ prior Modernist movements toward an organic incorporation of technology, rather than mere orchestration of the future. Influenced by both conventions of Italian Futurism and French Surrealist aesthetics, Elsa Schiaparelli’s designs in speak to this moment of transition in Inter-War History. The second half of the essay is an examination of current theoretical debates on the cumulative, and necessarily disjunctive quality of cultural productions, or the so-called â€Å"crisis of representation.† Following Walter Benjamin’s notions of ‘Ur’ history, whe re things of the past leave their traces for further reproduction in the future, I will draw on the visual technologies of advertising imagery of Europe’s inter-war regime(s) to access fundamental links between capital, political ideology, technology and the bodies of fashionistas. Thierry Mugler’s work is a candid and cheeky derivative of this history; making fun of fascism whilst promoting its aesthetic as impenetrable, yet sexy. In both of these fashion designers’ work, inscription of power on ‘the body’ through haute fashion culture, serves as a historical trace. ... The emergence of Surrealism within fashion, for instance, was marked by the birth of parallel aesthetic cultures in commercial advertising, and especially the incorporation of art photography. The first coherent movement dedicated to aesthetic pastiche, Surrealism set the tone for later movements like Deconstruction. The first half of the paper looks at the shift from the manifestation of the 'future' in the historical past to near subsequent dream world of Surrealist response, whereby the future as depicted in Salvador Dal's distorted timepieces in Persistence of Memory, removes the logic of 'progress' prior Modernist movements toward an organic incorporation of technology, rather than mere orchestration of the future. Influenced by both conventions of Italian Futurism and French Surrealist aesthetics, Elsa Schiaparelli's designs in speak to this moment of transition in Inter-War History. The second half of the essay is an examination of current theoretical debates on the cumulative, and necessarily disjunctive quality of cultural productions, or the so-called "crisis of representation." Following Walter Benjamin's notions of 'Ur' history, where things of the past leave their traces for further reproduction in the future, I will draw on the visual technologies of advertising imagery of Europe's inter-war regime(s) to access fundamental links between capital, political ideology, technology and the bodies of fashionistas. Thierry Mugler's work is a candid and cheeky derivative of this history; making fun of fascism whilst promoting its aesthetic as impenetrable, yet sexy. In both of these fashion designers' work, inscription of power on 'the body' through haute fashion culture, serves as a historical trace intended to transcribe the collection of next season's

Definition paper on Patriotism Research Example | Topics and Well Written Essays - 1250 words

Definition on Patriotism - Research Paper Example The eagle is strong, ferocious and majestic. This is how patriotic citizens of the United States view themselves and their nation. Finally, patriotism invariably is connected with support of the armed forces. These are the men and women that serve their nation every day. They are willing to put themselves in harm’s way for the defense of the country that they love. A good workable definition of patriotism then would simply be a love of one’s homeland (Bennett, 2008). While all of these symbols of patriotism are powerful in their own way, they do not capture the true meaning of patriotism. There are three key activities that define true patriotism. Patriotism is defined by education that teaches you about your rights, engagement that brings your rights as a citizen to life, and courage to stand and speak for what is truly in the best interest of the nation. The first key to being a patriotic citizen is education. Often, we only think of education as something that happen s in schools. This type of formal education is vital for patriotic citizenship. Learning about the structure of the American government as outlined in the Constitution is an important first step. A basic understanding of the history of the documents that lead to the establishment of the United States of America and the current Constitution is essential if a citizen is to really be patriotic. Anyone can get misty-eyed at the sight of a bald eagle soaring through an azure sky superimposed over the image of the flag waving in the breeze. This is not true patriotism. A real patriot must know why the government works the way it does (Haynes, 2009). Patriotic citizens must know what their rights are or they may find themselves in a situation that they are loosing rights that they never even knew they had. Understanding important concepts found in the Constitution such as checks and balances, representative democracy and due process are essential for patriotism to exist because these ideas are the foundation that underlies the symbols of patriotism. All citizens need to know the content of the Bill of Rights and other Amendments to the Constitution. Without this academic knowledge, patriotism is nothing more than emotions generated by familiar symbols of the nation. Once an academic understanding of the rights of citizens has been obtained, it is then necessary for the patriot to transfer that knowledge to his or her daily life. It is important for the citizens of the United States to know what due process looks like in the real world so they can know if their rights have been taken away. They need to understand how Freedom of Speech and Freedom of Assemble allow them to do the things they do and say the things they say so that these privileges will not ever be lost due to apathy. An understanding of what Constitutional rights look like in real life allows people to participate in the next element of patriotism. Acquiring the education necessary for patriotism is not a passive process. In a formal setting such as school textbooks must be studied, homework must be completed and tests must be passed. This requires effort. Informal learning about rights and responsibilities of patriotic citizens requires effort as well. Much of this learning occurs while actually living life. That is why the act of engagement is so vital for patriotism. There are many different ways a person can engage in the political process. Patriotism requires citizens to engage on each of these levels. The first level is to meet legal

Food Chain Diagram Coursework Example | Topics and Well Written Essays - 250 words

Food Chain Diagram - Coursework Example This feature enhances photosynthesis. The panther on the other hand has tough claws and jaws, which enhances their hunting skills. In an event, there occurs water pollution in a form of oil spill, the producers, which is the lily, will be affected directly since oil will reduce the lily leaves exposure to light and hence reduced rate of photosynthesis. A reduced rate of photosynthesis will reduce the population of the lily in the waters (Simon et al, 2013). The deer will experience a food shortage and hence reduced population in the ecosystem due to migration and death for those who fail to adapt. The panthers and the opossum will also reduce in number. This leads to the distraction of the organism natural habitat. The consumers may move due to the fear of human activities as results the number of producers overcrowding, thus showing short-term effect. As they, increase the competition for nutrients available resulting to the death of the weak species hence creating imbalance in the ecosystem. The energy pyramid indicates decreasing levels of energy up the hierarchy. The producers indicate a higher level of energy as compared tertiary consumers. Energy transfer from producers to consumers takes place interdependently (Simon et al, 2013). The producers sources its energy form the sun and transfers to consumers (Ecosystem Assessment Project, 2000). Primary consumers are herbivorous and the secondary and tertiary producers being